Graphic Design

Graphic Design Process

Defining Our Graphic Design Process

Our graphic design process allows for multiple points of client review in order to ensure we are on the right track before the final artwork is completed. Each project from small to large has a specific process. Please ask and we can provide details relevant to your design project.

Initial Items Required From You:
As the client, a couple of things are required from you before we can begin your project. These typically include:

  • Web or Print. Establishing whether the design layout will be created for web or print from the start allows us to set up the design files accordingly. If you’re already working with a printer, getting in touch with them at the start to ensure we’re on the same page is an asset to the process.

  • Sizing. Depending on what we are designing, we require the size that we should be creating the layouts at. For more complex items that will be going to print, we require any print specifications and dielines.

  • Branding. We like to design items that match the style and brand of your company. We require brand guidelines if you have them and/or logos, fonts and company colors.

  • Timelines. Of course, knowing when you would like it all completed allows us to work towards a final deadline and we will set interim deliverables for the various phases.

  • Content. If your project includes detailed copy or images, we ask (as best as possible) that all internal reviews and approvals have taken place before we start our design. While we realize timelines may not allow this, we can discuss how best to minimize back and forth for your specific project.

  • Design Concepts

    For a typical design project, we begin by creating a selection of design layout concepts for your review. This allows you to review the overall design look and feel.

    For example: Logo designs will receive various potential options for approval.

    Design Refinement

    Once the look and feel to the design layout is approved, we will make any requested changes. We will also make minor improvements to items and their placement. Any text revisions would be required at this point in time.

    For example, Logo designs would include refining the approved initial concept details and providing color options.

    Print or Web-Ready

    Upon approval of the color design, high resolution print files or web-ready digital files will be provided for your use. If specific file formats are required we can easily provide a selection.

    For example, Logo designs would include receiving vector EPS files, low and high resolution files of both the color logo, and greyscale logo design.

    Leanne Kroll – Technical Illustration & Design Studio